QUB3 Collectives

I worked with QUB3 Collectives to develop a recognizable logo to establish their clothing brand.


LOGO DESIGN PROCESS

Since QUB stands for Quality Urban Brand, they wanted a modern, luxurious, and urban feel for their logo.
They were looking for something simple that still made a statement, and chose a color pallet of Black, White, Gray, and Gold/Yellow.

After an initial brainstorming phase I created 3 initial directions for the client.

DIRECTION 1:

DIRECTION 2:

DIRECTION 3:

ADJUSTMENTS
The client went with Direction 1, but wanted the 3 bars to be Horizontal instead of Vertical.
While I was making this change, I made a variation where I pulled in the edge of the middle bar to create a "3" shape, and they decided to go with it.

FINAL LOGO